Pernod Ricard sells aquavit and bitter brands
22 January, 2013
Pernod Ricard has announced formally the signing of an agreement with Arcus-Gruppen to sell the Danish spirits brands Aalborg and Brøndums, German brand Malteserkreuz Aquavit, and the Danish bitter brand Gammel Dansk. The Aalborg production facility in Denmark is part of the transaction.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
